RESIST & REBEL was created from the minds of Andrew Paiano and Tyler “Telle” Smith with the intention of standing above current trends, to create a clothing company that could be timeless. While on tour together in early 2011, they both realized that their interest in art music and even fashion was quite similar. They started brainstorming and decided they wanted to create a brand that could turn the average person’s wardrobe into something simple, fashionable and affordable. But above all, they wanted to create something fresh in a world filled with redundancy. RESIST & REBEL is meant for you to resist the urge to comply with overdone clothing, and to be proud of what you’re wearing. RESIST & REBEL is for you.